EHF Eco-Friendly Bags Inherently Flawed
This past winter, in an attempt to reduce my carbon footprint and adopt a more eco-friendly lifestyle, I purchased several Elizabeth Haub Foundation re-uable shopping bags from my local SuperFresh. At $1 each, they were cheap, durable, and cute. However, it seems that the designers didn’t extend the design process far enough. Had the designers considered consumer shopping habits, they would have avoided a huge design flaw. 
The inherent flaw in the Elizabeth Haub Foundation bags is poor usability. When I keep the bags in my car as a reminder to bring them into the store, half the time I still forget and end up using the store’s paper bags. When I do remember to use them, I end up leaving them in my apartment after unpacking my groceries. So in the months since I purchased the bags, I’ve only used them two times. So much for reducing my carbon footprint.
What I really need is a bag that I won’t forget in my apartment or car, one that I can stash in my huge work bag that I always carry with me. A compact, reusable shopping bag that will be as much a staple in my purse as my wallet or keys are. Enter Envirosax. Envirosax are a better designed eco-friendly shopping bag as compared to the EHF bag. Affordable - check ($8.50 a bag). Cute - check. Eco-friendly - check. Washable - check. Compact - check (can easily fit in my work bag). Will I forget my Envirosax and have to brown paper bag it again? - doubtful.
Tags: design flaw, eco-friendly, envirosax, usability