Fast Company Article Endorses Visual Thinking
The Napkin Sketch, an article featured in the April 2008 Fast Company, discusses the corporate world’s growing acceptance of visual thinking and discusses Dan Roam’s similarly named book (which we’re already quite familiar with.) Check it out.
I picked up this month’s Fast Company while waiting at the car dealership (oooh, fun) and read the following reader responses to both the article and the graphic expression trend:
Idea Sketching
I’m tired of hearing company executives talk about “death by PowerPoint” (”The Napkin Sketch,” April). It’s not death by PowerPoint, it’s death by bad PowerPoint. It would be a lot faster and more effective to use the tools in PowerPoint to produce the perfect pitch than to make childlike sketches on a napkin. Maybe I’ll have to do a napkin sketch to make my point.
Marshall Makstein
New York, New York
The ability to convey complex points or large amounts of data with simple images is as much an art as a skill. I’d love to see business schools incorporate an art class.
Joshua Letourneau
Atlanta, Georgia
(Dr. Yoo—perhaps you could submit an article about our class in response to these responses!)
Tags: Dan Roam, Fast Company, The Napkin Sketch, visual thinking