Blue Man Group
Wednesday, April 23rd, 2008I only recently learned about the Blue Man Group (I’ve never actually seen a show), and immediately made a connection to this class. As we talked about Cirque du Soleil as a blue ocean in some of our classes, I think the Blue Man Group found a blue ocean strategy as well. It has been able to creatively integrate music, theatre, design and comedy in order to entertain its audience. The creative integration of these elements really makes the Blue Man Group stand out from other entertainment shows.
As I did more research about the Blue Man Group, I learned that its unique and innovative way of entertainment is popular in various parts of the world, as well as to a broad range of age groups and cultures. Its success shows the demand for such a new and “different” kind of entertainment. This also applies to Cirque du Soleil, which also has become a popular and exciting new form of entertainment. Below are both websites for the Blue Man Group, as well as Cirque du Soleil.



















